Research
Build shared evidence
Understand people, workflows, and the systems surrounding the product.
Through research, service design, and product design.
Ambiguity
Build shared evidence
Understand people, workflows, and the systems surrounding the product.
Create direction
Align teams around the right opportunities and priorities.
Make it tangible
Shape workflows and interfaces people can understand and use.
Action
Aligned four competing concepts around shared evidence, designed the patient-readiness experience, and carried it into a live pilot.
Made the invisible work of travel arrangers visible and reframed the product around the context they needed to book well for others.
Redesigned the workflow and interface so document context could move across tools without repeated work.